Charlottesville Real Estate

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JUST LOWER the PRICE!!!

 

This week I got an email from a major builder who has started several developments in the Charlottesville Area.

The email boasts:

"SAVE UP TO $75,000 - ONE DAY ONLY!"

Here is the disclosure:

All incentives/financing contributions are contingent upon the use of XXXXX Mortgage. Every community will offer different incentives. Offers good for November 10, 2007. Purchase Agreements only. Previous offers and Purchase Agreements excluded. Prices and offers subject to change. Incentives can not be combined with other offers.

Well, I read this a couple of times and the same questions come to mind.

Why would I want to use your lender, this concerns me a little. This opens a whole can of worns....

And the main thing is:

WHY NOT JUST LOWER THE PRICE?

The reason for an incentive just tells the public that you are Over-Priced to begin with.

Am I missing something here?

Associate BROKER at RE/MAX Assured Properties, Licensed to sell Real Estate in Virginia
(main) 434-515-1585     (cell) 434-981-1585     (fax) 866-527-9526 
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Brought to you by that guy who sells Charlottesville VA Real Estate

Comments

Not too mention they may be getting some sort of kickback from the mortgage company or they own a piece of it
Posted by Dave Woodson (Dave Woodson) over 2 years ago

Charles,

I think the builder's 'fishing' to find the 'low level' or market bottom for his product!!! Thanks, Fran

P.S. I agree with you conclusion long term!

Posted by Fran 'The Title Man' Gaspari Title Insurance-PA & NJ (Patriot Land Transfer, Inc.) over 2 years ago
One day they'll learn, Charles, that their property will see faster with a reduced price rater than a limited 'sale' price.
Posted by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Town & Country) over 2 years ago
DAVE - they may own a piece of it....
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
Charles - Marketing gimmicks! They are everwhere we can't escape them. This is common place in big business. I guess if you had any thought of buying there and were on the fence you would most likely jump in and buy. Seems to good to be true though.
Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 2 years ago
FRAN - good point, I did not look at it that way!
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
NANCY - I tend to agree, maybe one day they will learn!
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
Wow - it sounds like a used car dealership.
Posted by Nancy Moeller (Seven Gables Real Estate) over 2 years ago
BILL - That is what I think "Marketing Gimmicks" when I see things like this.
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
NANCY - It does sould like a car dealer...
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

Charles, and all you others that want a price reduction, SALES WORK! They will probably sell more house today than the past thirty days combined.

Let us know the result.

Bill Roberts

Posted by Bill Roberts - "Baby Boomer" Retirement Planning (Brooks and Dunphy Real Estate) over 2 years ago
BILL - I will watch it and see!
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

I always say a deck of cards is still the same deck no matter how you shuffle it.  52 cards, 4 suites etc.

You are right, just lower price and get it over with.

Posted by Trey Thurmond, College Station , Texas Homes (Classic Realty Associates) over 2 years ago
TREY - that is the way I look at it
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
You make a great point!  I don't understand why they do that!
Posted by Vincent Ambrose (LRS Central Coast - Property Management) over 2 years ago

Charles, please let us know the results. Thanks.

Bill Roberts

Posted by Bill Roberts - "Baby Boomer" Retirement Planning (Brooks and Dunphy Real Estate) over 2 years ago
Charles...the norm in LV is for builders to offer tons of buyer incentives and the buyer has to go with the builder's lender and title company if they want the incentives.
Posted by Mary Warren (Referring Agent) over 2 years ago
for some reason, builders think it is more attractive - most buyers are interested in the bottom line - games people play-
Posted by BarbaraJo's Blog - Clearwater and Pinellas County Florida Real Estate - (Charles Rutenberg Realty) over 2 years ago
Gotta love those bait and switch ads ! Hope you are enjoying your weekend !
Posted by Melissa Grant - Real Estate Coordinator Offering Virtual or On - Site Services (Virtual Office Systems) over 2 years ago
Charles, I'd be curious to see how many houses sold today.  I suspect they sold as many today as they did last Saturday. 
Posted by Keith Neeley, RE/MAX New Horizons (ReMax New Horizons) over 2 years ago
I just shake my head when I see this kind of thing.   A builder in our area dropped off flyers the other day - the incentives offered to selling agents were almost unbelievable.  My thought was the same as yours..."Lower the price!" of the homes and my buyers may come in to look. 
Posted by Kris Wales - Macomb County MI real estate blog & homes for sale search site (Keller Williams Realty - Lakeside Market Center) over 2 years ago
Alma and Vincent - I really do not know why they just do not market it at that price.
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
MARY - So then there are kick-backs of some kind?
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
BARBARA and BILL - That is the way I am, give me the bottom line
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
MELISSA - Those ADs drive me nuts
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
KEITH - I would be surprised if it actually sold any... we will see.
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
KRIS - Those incentives are crazy to me...
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

I have three buyers of homes by this builder including one who signed a purchase contract the day before the special offer day.  I've questioned the builder rep about the incentives offered to my client versus what she could have gotten had she known and waited until the next day's special deal....How can I be sure my client is getting the best "deal?"  This builder seems to be willing to try anything to push new construction forward.....even at the expense of new buyer loyalty....

Posted by Peg Gilliland- Ass. Broker, GRI, CDPE (RE/MAX Assured Properties) over 2 years ago
Yes, I know you do. It makes it really difficult to get the best deal for your people when they play these games. I did not want to mention the builder, they do not need me to advertise for them...
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

Charles, It is Monday morning. You think you can get the results for us now?

Bill Roberts

Posted by Bill Roberts - "Baby Boomer" Retirement Planning (Brooks and Dunphy Real Estate) over 2 years ago
BILL - No sale! At least not recorded as contingent in our MLS.
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

I agree with previous comments: they are fishing and they probably own part of the mortgage company!

It always makes me wonder if their product is good, why do they need to offer these incentives? 

Posted by Terry Bonnie Westbrook Westbrook Realty Grand Rapids Forest Hills MI Real Estate (Westbrook Realty Broker-Owner) over 2 years ago
TERRY - Yes I agree, with any product the incentives make me wonder....
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
We have been having a few "fire sales " here too. The most we have seen was 50k, 75k seems very odd.
Posted by Keith Perry - REALTORĀ® -West Metro Atlanta (Coldwell Banker) over 2 years ago
KEITH - yes that is a good name for it.... fire sale
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago
I love the "one day only" as if the next day they will say "no" to your offer.
Posted by Northern Virginia Homes - FRANKLY REAL ESTATE Inc over 2 years ago
FRANK - exactly! lol
Posted by Charlottesville Real Estate - Your Trusted Broker Charles McDonald (RE/MAX Assured Properties - No one sells more Real Estate) over 2 years ago

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