
This week I got an email from a major builder who has started several developments in the Charlottesville Area.
The email boasts:
"SAVE UP TO $75,000 - ONE DAY ONLY!"
Here is the disclosure:
All incentives/financing contributions are contingent upon the use of XXXXX Mortgage. Every community will offer different incentives. Offers good for November 10, 2007. Purchase Agreements only. Previous offers and Purchase Agreements excluded. Prices and offers subject to change. Incentives can not be combined with other offers.
Well, I read this a couple of times and the same questions come to mind.
Why would I want to use your lender, this concerns me a little. This opens a whole can of worns....
And the main thing is:
WHY NOT JUST LOWER THE PRICE?

The reason for an incentive just tells the public that you are Over-Priced to begin with.
Am I missing something here?
Brought to you by that guy who sells Charlottesville VA Real Estate








Charles,
I think the builder's 'fishing' to find the 'low level' or market bottom for his product!!! Thanks, Fran
P.S. I agree with you conclusion long term!
Charles, and all you others that want a price reduction, SALES WORK! They will probably sell more house today than the past thirty days combined.
Let us know the result.
Bill Roberts
I always say a deck of cards is still the same deck no matter how you shuffle it. 52 cards, 4 suites etc.
You are right, just lower price and get it over with.
Charles, please let us know the results. Thanks.
Bill Roberts
I have three buyers of homes by this builder including one who signed a purchase contract the day before the special offer day. I've questioned the builder rep about the incentives offered to my client versus what she could have gotten had she known and waited until the next day's special deal....How can I be sure my client is getting the best "deal?" This builder seems to be willing to try anything to push new construction forward.....even at the expense of new buyer loyalty....
Charles, It is Monday morning. You think you can get the results for us now?
Bill Roberts
I agree with previous comments: they are fishing and they probably own part of the mortgage company!
It always makes me wonder if their product is good, why do they need to offer these incentives?